There is nothing worse than intending to write one thing, and having it come out as something else. Take the truck art pictured in this post, for example. I have seen this same graphic on every AAA truck. You would think that someone MIGHT suggest some alternate wording to make it sound like they are doing something other than changing the batteries in your television remote control. Unfortunately, as I have said before, most people don’t actually read what they write – they just send it to print.
My advice to everyone is to read, re-read, and then read it again. And once you are done, have someone else read it too. Get as many fresh eyes as you can. Everyone makes mistakes, after all we are only human, but the don’t let YOUR marketing materials end up as someone else’s punchline.