A lot of people think of me as the go-to “web guy.” Maybe it’s because I started typing my school papers in the 5th grade on an Apple IIe. Maybe it’s because I dream in HTML. Maybe it’s because I wish life had a “refresh” button like my favorite internet browser. Or maybe it’s just because that’s what I’m good at. Regardless of my my internet abilities, I LOVE working on projects that get printed on ACTUAL paper also. (No, don’t get all environmental on me! Paper has it’s place even in today’s world of green eco-loving-kindness)
Recently, we were working on a client project where the goal was to pull out all the stops and make a brochure that really POPS. In our exploration of available materials we came upon a few noteworthy papers that I would like to mention:
Yupo Synthetic: This stuff is amazing. It feels like a silky-smooth latex. A single brush with your finger serenades your senses to touch and rub the paper because of it’s distinctly intriguing texture – unlike anything else. In fact, their product is so alluring that their corporate slogan is “Do it on Yupo” (Hubba Hubba). It is waterproof, tear resistant, and 100% tree-free. It is available in a variety of weights and styles from 62 lb translucent text all the way up to a 144lb cover stock. The only downside to this product is the price – it is almost cost prohibitive to use it for a “normal’ project.
Touché: This is another paper that is just begging to be touched. It’s no wonder that they call it Touché. It has a soft, tactile, sensual feeling, and is very supple and durable. It is only available in thick cover stocks from .013″ to .024″ and comes in 6 standard colors: black white, cream, cool grey, burgundy, and slate blue. Custom colors can also be produced on request. The color scheme is very muted and the paper itself gives a feeling of a luxurious understated elegance. When combined with other techniques such as foil stamping, embossing, or varnish coating, it can give an unparalleled texture and appearance. Once again, not for the thrifty projects, this paper stands in a class all its own.
Kromekote Collection: Although the first two papers mentioned were noteworthy because of their tactile qualities. The Kromekote foil collection is a visually bold and striking paper. Their line of high-quality metallic papers delivers a dynamic visual appeal. The high-gloss reflective services of their foils mimic the look of real silver, black, gold and platinum metals and they even offer a ‘brushed’ metal alternative for silver and gold. If a small foil stamp isn’t BLING enough for you, then a Kromekote foil paper is just what the doctor ordered.
These are just 3 of the HUNDREDS – if not THOUSANDS – of papers available for your specialty project to make it really stand out! GO BOLD OR GO HOME!